Week 6- The Market

Our initial market will be college students and universities.

Meeting Sprout’s Primary market serves the needs of small businesses such as local food establishments, hair dressors, or health related practices.  Just to name a few

Meeting Sprout’s secondary market services the needs of larger corporations, ranging from professional sports teams to department stores to non-profit organizations.

Market caps have been derived by quatifying each market, and cutting it down by 75%.  We do this to account for unpredictable variables.

Ultimately, with superior brand name recognition, Meeting Sprout is perfectly positioned to target individual end users, including previously untapped client bases such as housewives and retirees. 

We chose this as our primary market due to the overwhelming growth in technology, and the need for small businesses to keep up with this growth. Many small businesses cannot afford to have websites made, or may not even be aware of its importance.  Our service allows small businesses to successfully reach their consumer pool at a price they can afford.